Raised in California, where he lived and worked as a free lance journalist and designer. After a few years spent in advertising, he founded Brandpowder, a think tank for innovation and experiments in visual communication. Carlo Muttoni is specialized in the creation of branded content that turns products and ideas into compelling stories. Also corporate identity, on his work, is seen as a way to convey a meaningful story. His constant research on fashion, art, design and photography translates into a mix of techniques and languages spanning from hand-made prototypes to digital forms of expression. His work has been featured in several design and trend networks.