Luz Photo Agency

Jorge Pèrez Higuera

Born in Guadalajara in 1989. He holds a BA in Fine Arts from the Universidad Complutense de Madrid, where he fouond out that Photography was his passion. Then he got a Master degree in digital photography from CICE and Universidad Politécnica de Valencia called Máster en Fotografía, Arte y Técnica. His work focuses on decontextualizing the daily routine which is based on the observation and analysis of human behavior and its archetypes: he tries to capture the result of his observation through reproductions which place authenticity over reality. Considering diverse models, he prefers those coming frome the popular culture (cinema, television, comics, literature…) due to their power to create new personalities society can identify with.