His life is balanced between Tuscany and Milan. He works with contents and advertising for brands. He writes for Il Foglio, Wired, Il Messaggero, LINK, Studio and Rockol. He also writes for TV. He used to have a blog, but all that’s left of it is the name—EmmeBi—with which he signs his tweets. He photographs #FontdiBagni and tries to help people to understand the cartoonist Giannelli with the Facebook page “Capire Giannelli”.