Salvador Cappiello was born in Caracas, Venezuela, to Italian parents and he actually lives in Mexico City. He has won multiple awards in different publicity festivals as best creative director of his country twice in the Ojo de Iberoamerica. Also he has been jury in The New York Festival, Ojo de Iberoamérica de Argentina, Círculo Creativo, Premios P&M, ANDA and Wave Festival en Río de Janeiro. He won the first place in the Festival Venezuela Móvil Foto celebrated in Caracas the year 2012. He has won dozens of Instagram forums. His images have decorated from important streets in Mexico to phone cases. The "Heads in the Clouds" series has been exposed in the Wynwood Art Walk in Miami. " My eyes prefer to see people alone, reflecting about something or even nothing, with their heads in the clouds. My images are definitely an exercise of disconnection to the ones who appear on them, for the ones who take them and especially for the ones who see them."