It’s all about stories
LUZ was born in 2010, taking the heritage of Grazia Neri’s Photo Agency. It's now a one-of-a-kind reality devoted to help magazines, institutions, brands and individuals tell their story in the best engaging way. This happens thanks to the different backgrounds of LUZ founders: Roberto Minetto, who comes from the editorial world and has been CEO of Abitare Segesta S.pA.; Mauro Toscano, leading figure in the marketing & communication area who has been CEO of Red Cell WPP (today Grey United); Andrea Amato, journalist, writer, radio and television author and Giovanni Picchi, from Grazia Neri Photo Agency.
LUZ develops all-round projects - from consultancy to concept, from multichannel strategy to project management and development - finally allowing talent to make the difference.
The narrative potential of the work of the best photographers, videomakers, directors, journalists, bloggers, is realized through an integrated approach that overcomes the distinction between online and offline and all geographical issues as our talents can operate simultaneously worldwide as a network.
LUZ is an open network in countinuous evolution and nowadays it counts more than 300 professionals. Among them there are acclaimed masters such as Annie Leibowitz, Douglas Kirkland, Frans Lanting, James Hill and many other new talents that have already gained recognition from the most authoritative awards.
- Photographic production
- Video production
- Sync network production
- Search on demand
- Exhibitions and Events
- Brand Content
- Viral marketing
- Guerilla marketing
- Academy for talent development