Luz Photo Agency

25.05.2017 / LUZ China

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LUZ opening in China represents a further step towards our growing internationalization, with particular reference to fast moving economies. The Chinese photographic market offers increasingly important business opportunities, as proven by the proliferation of trade fairs such as Photofairs in Shanghai and Fine Art Asia in Hong Kong. Additionally, storytelling is a key aspect for Chinese Companies especially for those who operate in the fashion industry where consumers are particularly drawn to appealing narratives and emotional connections surrounding products. In the last months, LUZ's Authors have supported Giorgio Armani’s 2017 edition of Films of City Frames, building the backstage stories for the cities of Beijing and Boston, by telling in a truthful and vivid way the challenges that the participants had to face, and since many years LUZ has built a strong relationship with China's media outlet, producing, creating and delivering world-class photographic stories published in prestigious magazine such as Newsweek China.

 

© Douglas Hook / LUZ

© Niccolò Rastrelli / LUZ
© Olivia Patou / LUZ