Luz Photo Agency

19.03.2018 / Quello che gli uomini non dicono

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On the 8th March, for the International Women's Day, LUZ released "Quello che gli uomini non dicono” a video celebrating the strength of women, that reached over 65 thousand views and 3000 shares in a few hours, and was published by some of the main Italian editors. The video, directed by Pietro Baroni, was designed starting from the listening of the audience, in order to identify the right language and story that are relevant for them, and was structured to bring out the human and emotional aspect of the participants. The attention put in all the project phases led to an impactful content, and the editors' audience’s reaction can confirm it.