Luz Photo Agency


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A collaboration with Samsung Electronics Italia for Samsung Galaxy Note8. From December to March 2018, LUZ explored the theme “Do bigger things”, connecting the Smartphone's benefits with the millennials’ interests. The project tells how Samsung empowers by sharing stories about “Build bigger worlds” and “Do what you can't” seen through the eyes of our Instagram Authors. We managed their distinctive style and their great storytelling ability to create engaging contents for their Instagram profiles. We involved illustrators to enhance the SPen qualities, and sports passionate to tell about Samsung's sponsorship of the Pyeongchang 2018 Winter Olympic Games.
The projects aim at communicating how Samsung products - thanks to their innovative features - can make people live unique and extraordinary experiences. © Diego Cusano / LUZ © Virginia Di Giorgio / LUZ © Pietro Cataudella / LUZ © Pietro Albarelli / LUZ © Matteo Colombo / LUZ