Luz Photo Agency

SCALO MILANO™

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Scalo Milano™ is the new “City Style" district in Milan. The district rises up on a former industrial complex, which was renewed and relaunched. Much more than a shopping centre, Scalo Milano™ consists in a hub of excellence for fashion, design, food and art.  For the opening of Scalo Milano™ a free press magazine was created and distributed in the main streets and shopping boutiques of Milan. SEC SpA conceived and developed the editorial communication project and involved LUZ, who contributed to the high quality of the magazine by telling photographic stories about the heart of the metropolis: its unique design, its unparalleled taste for fashion and for fine food.  Alessandro Digaetano shows the “breadth of the city”; Alberto Bernasconi and Valentina Mari depict unbelievable pieces of design; Pietro Baroni opens the doors of “Milanese closets”; Francesco Rucci and Chiara Badiali make us enjoy the “Food Truck” experience. Scalo Milano™ lets us live the beating heart of Milan. 

© Chiara Badiali, Pietro Baroni, Andrea Bernasconi, Alessandro Digaetano, Valentina Mari, Francesco Rucci / LUZ

SEC