Generating trust through the diffusion of authentic stories

Our team

We are a multidisciplinary team with the expertise to create, support and sustain a communication project centered on brands' values and stories from start to finish

STRATEGY

PUBLISHING

ANALYTICS

Our editorial properties

We have a deep understanding of contemporary media languages, we interact with many different targets, and we gain their attention and trust organically. The proofs are our owned magazines: we develop them by spending 92% of the investment in high quality content while only 8% is used to buy media advertising.

A LUZ editorial project

“Dignity for me is when one prefers to give up something that is considered indispensable from the outside.”

Chef Rubio

Find out more about SPNS

A LUZ editorial project

“Boobs 100% guys, whoever says ass is an asshole”

M¥SS KETA

Find out more about K of K

Case Studies

We can: Involve a tech company in a reflection on our time Tell the hidden stories of a city Match cool people’s stories with brand values Write outstanding brand journalism projects Make diversity great again

Discover our case studies

Newsroom

LUZ in the news

The hummingbird

The face of Sandro Veronesi, winner of the last Strega prize, immortalized by Marco Garofalo. Interview on Vanity Fair. © Marco Garofalo / LUZ

Red!

Tradition has always linked hidden and malevolent meanings to red hair. Today, the undeniable charm of this color remains in the photos of Kieran Dodds. © Kieran Dodds / PANOS / LUZ

Where love is illegal

New Zealand photographer Robin Hammond tells the stories of people living in countries where being gay, lesbian, bisexual and transgender is considered a crime. The photos belong to the Where love is illegal project. © Robin Hammond / PANOS / LUZ

archive.luz

Millions of photographs and videos from our world class talent

Visit the archive

Our clients

We work with marketing directors, photo editors, and communications manager to develop high quality contents for publishers and corporations that aim at becoming media companies in the digital age Contact us to discover the projects.

ABC Tools Action Aid Adecco AGI AMICA Africa Aftenposten Airberlin Alternative Internationales Armani Arnoldo Mondadori Editore Artemide Autostrade per l’Italia AXA Axpo BNL Barilla Bayer Bolton Bompiani Edizioni Borsa Italiana Boscolo Hotel Bottoli Caffe’ Nero Cairo Editore Cameo Carrefour Italia Cartorama China Newsweek Comunità San Patrignano Consorzio del Formaggio Parmigiano Reggiano C. T. V. Asti e Monferrato Corriere della Sera Courrier International D – la Repubblica Days Japan Der Spiegel Discovery Channel Disney Dolomite Donna Moderna ENEL ENI ESET El Paìs Facebook FAO Fay Feltrinelli Editore Ferrarelle Ferrero Fnac Focus Fondazione Veronesi Forbes Generali GEO France GQ Galbani Gateway Gefran Gioia GmbH & Co Granta Grazia Gruppo De Agostini Homelab How to Spend It IL – Intelligence in lifestyle IO Donna Icon Design Il Fotografo Il Sole 24 Ore Illy Internazionale Intesa San Paolo Kerakoll L’Espresso Langhe Monferrato Roero La Croix La Repubblica La Stampa Le Monde Le Tarmac Leroy Merlin Liberation Limoni Louis Vuitton Luciano Bernardini De Pace Editore L’Oréal MCS we the people Mabina Macef Manifesto Marcolin Group Marie Claire Mediolanum Mercedes Benz Microsoft Moleskine Motorola National Geographic Nestlè Newsweek OGGI OSR Oliver James Associates Orto di Barbieri PUMA Pagina99 Panorama Perfetti Prisma Media RTL 102.5 Radio 101 Rai Red Bull Regione Toscana Rolling Stone SEC Salini Impregilo Samsung Sette So.Med Special Cafè Sportweek Subito Technogym Telecom Telethon Tendercapital Tenderfin The New York Times The Sunday Times Timberland Time Times 2 Trenitalia Too Good To Go Uber Vanity Fair Vrij Vueling Walt Disney Studios Italia WIRED Witor’s Woolrich Zagliani