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Case studies

LUZ works with Italian and international brands in order to achieve concrete and measurable

Our most recent projects

Quando ho incontrato te. Cosmo + Samsung Galaxy S9+

List of activities:

  • Affinity analysis between Samsung Galaxy S9+ and Cosmo
  • Selection of the most suitable author (direction and photography)
  • Supervision of the script of the video clip to integrate the Brand in the narration
  • Coordination of the production team
  • Supervision of post-production
  • Support in the PR diffusion of the content

“Quando ho incontrato te” is the video clip of the song by the Italian artist Cosmo, powered by Samsung Galaxy S9+. In this video, Cosmo’s trusted director and LUZ’ Author Jacopo Farina, has filmed part of the video clip with Samsung Galaxy S9+. As a result, the Smartphone is a technical director’s resource and is integral part of the narrative. The music video plays on the contrast between dream and reality: both plans continuously merge until they disorient the audience. © Jacopo Farina / LUZ


List of activities:

  • Ideation of the editorial project
  • Selection of the stories and the most suitable talent (photography)
  • Coordination of the production of the stories
  • Coordination of the production of the website dedicated to the project
  • Distribution of the stories on the project website and on partners’ channels

Milano sono io is born from LUZ desire to talk about a city as it is and to understand how it will be. Through stories ideated and produced with our Authors, we create a portrait of a metropolis and its transformations, beyond the prejudices.

Diversity and Inclusion

List of activities:

  • Selection of the most suitable author (photography)
  • Coordination of the pre-production
  • Production of the photo stories and interviews
  • Support in the organization of the exhibition of the photos at the Dive In Festival in Milan

On the occasion of the Dive In Festival, the event dedicated to diversity and inclusion in the Insurance industry, LUZ, together with Oliver James Associates, decides to talk about Diversity & Inclusion through ten unique inspiring stories about inclusion, told through photography and interviews. © Alberto Conti / LUZ

Kidult Everyday LifeHuggers

List of activities:

  • Search and proposal of the stories to match Kidult’s values
  • Selection f the most suitable talent (direction and photography)
  • Coordination of the pre-production, production and post-production of photo and video content
  • Support in the digital PR diffusion of the content

With Kidult, we have given voice to six people, to tell their extraordinary stories. We have created photo and video contents about these people’s courage and dreams, and about how they have decided to hug their life and fulfill their wishes. Here you can see the first of the six stories. We will update you about the latest ones! © Pax Paloscia / LUZ

Technogym Newsroom

List of activities:

  • Search and proposal of the stories based on affinity analisys with Technogym
  • Selection of the most suitable talent (photography and text)
  • Coordination of the production

Technogym promotes the philosophy of Wellness. Our Photographers and Journalists have collaborated with Technogym magazine “Newsroom”, telling stories about sports excellence with a distinctive conceptual and visual depth. Each story contributes in making Newsroom the new media point of reference in the Wellness world.


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