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Case studies

LUZ works with Italian and international brands in order to tell stories with a significant social impact, and to achieve concrete and measurable objectives

Our most recent projects

Too Good To Go

List of activities:

  • Video and photo format creation for B2B and B2C campaigns
  • User and store selection
  • Pre-production, production and post-production of video and photo contents

Together with Too Good To Go, we joined the fight against food waste by telling the stories of the Waste Warriors: shopkeepers and users who, through the app, are able to recover and sell – at reduced prices – unsold food which is ”too good to be thrown away” thanks to the “Magic Boxes” that contain a surprise selection of products and fresh dishes left unsold at the end of the day.


We decided to recount the realities scattered around Italy, showing both their desire to restart after the pandemic, but also their ability to not lose sight of the great mission of saving the planet with concrete actions.


Script and production © Vito Maria Grattacaso, Cristian Micheletti, Valentina Ecca, Mariavittoria Salucci, Gabriela Corrado, Lorenza D’Alessio / LUZ

Photos © Lorenza D’Alessio / LUZ

Video and photos in Genova © Federico Telari / LUZ

Videos and photos in Milan © Enrico Carucci / LUZ

Videos and photos in Naples © Vincenzo Celentano / LUZ

Rome video and photos © Lorenzo Bernardini / LUZ


Participants: Carolina de’ Castiglioni, Elisa Scopigno, Valentina Berretta, Francesco Facchinetti, Elena Pantaleo, Roberto Bertinelli, Lorenzo Tellez, Lucia Scognamiglio, Fabio Russo, Lello Massa, Arianna Spada, Valeria Puppo, Isabella Casilli. The commercial activities: Pasta Fresca Danielli, Tramontana, Mattana Panificio Pasticceria, MiScusi, L’Orto di Brera, Crosta, Bonario – Buono e Sano, Il Gianfornaio, L’Arte dei Fornai, Antica Pasticceria Carraturo, L’Orto va in città, Lello Massa A’ Muzzarella mia parla.

Langhe Monferrato Roero – On Air

List of activities:

  • Format content writing
  • Team selection
  • Participants and talent selection
  • Pre-production, production, post-production of live streaming and backstage
  • Coordination of media strategy, digital and social distribution
  • Social media management of proprietary channels
  • Performance reporting

The territory of Langhe, Monferrato and Roero launches the most original live streaming event in the world, online on the Facebook page @visitLMR: 5 days of the food, history and traditions of one of the most beloved places in Italy.

In response to one of the most difficult challenges facing tourism today, the Tourist Board of Langhe Monferrato Roero responded by finding a way to share their territory live to tourists around the world, as well as enthusiasts of Piedmont’s excellent food, wine and architecture.

Langhe Monferrato Roero is a place of tranquility and stillness, characterized by a slow and relaxing style of life. During the live event “LMR On Air” we launched a series of games in the different territories, without ever losing the sense of serenity and quality that defines them. 5 days of life broadcasting, 1 race per day.

The locals participated as athletes in the games, representing those who live and work there everyday and keep LMR running.

The games went live on the Facebook page of the Tourism Board of Langhe Monferrato Roero, and participants were able to share videos and photos from the games on social media as well.


Video Trailer © Andrea Sanna, Cristian Micheletti, Valentina Ecca / LUZ
Technical Partner and Director © DDLEO Produzioni Srl / LUZ
Art Director © Vito Maria Grattacaso / LUZ
Graphic Designer © Agustina Arevalos Mingrone / LUZ


Scaglie inspired by Consorzio del Formaggio Parmigiano Reggiano

List of activities:

  • Interview of client’s stakeholders to define objectives and strategies of the project
  • Context analysis on branded journalism
  • Attention competitor analysis
  • Definition of editorial content strategy
  • Supervision of brand identity creation
  • Supervision of editorial website creation
  • Selection of stories
  • Scouting for the correct authors for each story
  • Pre-production, production and post-production of content
  • Coordination of media strategy, digital and social distribution
  • Social media management proprietary channels
  • Monthly performance report

Scaglie is an editorial project for Consorzio del Formaggio Parmigiano Reggiano that highlights the territory where the product is made and the communities that live there. 


Each month is dedicated to exploring a different topic related to the brand, going in depth with a mix of content: photos, videos, articles and podcasts.


Strategic and artistic direction by Paolo Iabichino. Brand Identity by Panama Design. 




Articles written by © Valentina Ecca, Anna Prandoni / LUZ 

Photos © Gabriella Corrado / LUZ

Videos © Cristian Micheletti, Andrea Sanna, Lorenzo Moro / LUZ

Illustrations © Federico Tramonte / LUZ

Sapiens for ActionAid

List of activities:

  • Creation of the format ActionAid by Sapiens
  • Interviews to Actionaid activists and writing of editorial text
  • Selection of photos from LUZ archive to illustrate the interviews
  • Strategy and editorial plan on Sapiens to distribute the content
  • Performance report

With Actionaid we brought attention to stories about activists who have never stopped, not even during the lockdown caused by COVID-19.


We choose 3 young activists to share their stories in 3 different interviews. 


The protagonists’ shared their personal experiences about how they helped people in need during the virus crisis; we talked about their willingness to actively participate in debates about social issues; about feminism and about the defense of women’s rights.

The interviews were illustrated by photos from the LUZ archive and we’re published on Sapiens Magazine and on ActionAid’s digital channels.


Photos by © Giovanni Mereghetti, Gabriella Corrado, Isabella De Maddalena / LUZ
Articles by © Valentina Ecca / LUZ 

Facebook Communities

List of activities:

  • Content coordination and production

On June 25 2019, Mark Zuckerberg’s right-hand, Sheryl Sandberg, held a conference in Italy for the first time. For the occasion, LUZ for Facebook met the leaders of 10 important Facebook communities who started popular and relevant social groups. We told their story through authorial photographs that were shown in an exhibition in the Facebook centre in Rome, Binario F.

© Vito Maria Grattacaso / LUZ

Best wishes to all moms from LUZ & Galaxy S10

List of activities:

  • Content writing
  • Coordination of pre-production
  • Production and post-production
  • Content broadcasting
  • Performance analysis

On 12 May 2019, on the occasion of Mother’s Day, LUZ publishes on its social magazine Sapiens a film that reflects on our time, and on how it has changed with technology. Samsung joins LUZ to pass an important message: the improvement of our lives passes through the improvement of the quality of time that we spend with the people who make us happy. A time that can also be experienced through technology, the important thing is to do it consciously. © Cristian Micheletti / LUZ


List of activities:

  • Selection of the most suitable author (illustrations)
  • Coordination of pre-production, production, editorial plan and posting of illustrations
  • Coordination of live-performance during the event
  • Support in the exhibition of the illustrations during the event

In occasion of the launch of DUMBO live action movie in March of 2019, LUZ and Walt Disney Studios Italia produced original illustrations in collaboration with five artists in order to promote the movie coming out. During the Italian DUMBO premiere, the audience admired the displayed illustrations and enjoyed a live performance with one of the artists while he painted a wall with Dumbo themed doodles.
© Francesco Caporale, Nicolò Canova, Benedetto Demaio, Virginia Azzurra Di Giorgio, Patrik Fognarolli Frizzera / LUZ

Quando ho incontrato te. Cosmo + Samsung Galaxy S9+

List of activities:

  • Affinity analysis between Samsung Galaxy S9+ and Cosmo
  • Selection of the most suitable author (direction and photography)
  • Supervision of the script of the video clip to integrate the Brand in the narration
  • Coordination of the production team
  • Supervision of post-production
  • Support in the PR diffusion of the content
  • Sentiment Analysis

“Quando ho incontrato te” is the video clip of the song by the Italian artist Cosmo, powered by Samsung Galaxy S9+. In this video, Cosmo’s trusted director and LUZ’ Author Jacopo Farina, has filmed part of the video clip with Samsung Galaxy S9+. As a result, the Smartphone is a technical director’s resource and is integral part of the narrative. The music video plays on the contrast between dream and reality: both plans continuously merge. The sentiment analysis shows that the singer’s audience has perceived the content as authentic and positive: this is NOT a product placement! © Jacopo Farina / LUZ

Diversity and Inclusion

List of activities:

  • Selection of the most suitable author (photography)
  • Coordination of the pre-production
  • Production of the photo stories and interviews
  • Support in the organization of the exhibition of the photos at the Dive In Festival in Milan

On the occasion of the Dive In Festival, the event dedicated to diversity and inclusion in the Insurance industry, LUZ, together with Oliver James Associates, decides to talk about Diversity & Inclusion through ten unique inspiring stories about inclusion, told through photography and interviews. © Alberto Conti / LUZ

Kidult Everyday LifeHuggers

List of activities:

  • Search and proposal of the stories and of the type of content to match Kidult’s values
  • Selection f the most suitable talent (direction and photography)
  • Coordination of the pre-production, production and post-production of photo and video content
  • Support in the digital PR diffusion of the content

With Kidult, we have given voice to six people, to tell their extraordinary stories. We have created photo and video contents about these people’s courage and dreams, and about how they have decided to hug their life and fulfill their wishes. Here you can see the first of the six stories. We will update you about the latest ones! © Pax Paloscia / LUZ

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